Your pitch will be sent directly to these top reviewer targets who will then get back to you via your own email address. From hereon, it is over to you how you want to negotiate organizing a review with the top reviewers. The primary reasons to employ the services of Book Reviewer Broker are to save time and to maximize productivity.
Why spend endless time marketing your work when you could be getting on with what you do best While many authors attempt to conduct this top reviewer targeting strategy on their own, and many meet with success, it is a very tedious process to undertake by hand. If you were spend five minutes looking at each of the top 10, Amazon reviewer profiles the time it would take to do it properly , taking the time to note down which book genres they are interested in, which books in your genre they have reviewed in the past as well as whether or not any given reviewer was contactable, it would take you You will be building up rapport with those reviewers who might have agreed to review your work, and you can always contact them yourself directly in future if you are releasing some new material in the same genre.
Planning a campaign with BRB was so simple. Their systematic approach made everything clear and straight-forward. If you were to amass this data alone With Book Review Broker it takes you minutes to select your perfect targeting and make your booking: If you book a campaign targeting top Amazon reviewers, on average 9 will get back to you, 3 will politely decline and 6 will agree to write a review for you.
Neither are we selling reviews. It is at the target reviewer's discretion as to whether or not they want to respond to you and review your work. Response rates can vary from campaign to campaign.
What we do guarantee, is to get your pitch in front of our laser targeted audience of receptive reviewers. Use the slider to the right to look at the detailed genre based targeting information for fiction top reviewers on Amazon. Use the slider to the right to look at the detailed genre based targeting information for non-fiction top reviewers on Amazon.
This service is being built at the moment and will be launching soon. Keep an eye out for it when it does. It will be very powerful and extremely useful for driving traffic back to your book sales pages. If your book fits with one of our targeting options from above then great, you're ready to move on to the final step!
Now you are ready to prepare a pitch. On the note below you will see an example pitch. This should give you an idea of what it is you need to include.
Make it your own. We can't submit the same canned pitches to our reviewers every day or they will become increasingly ineffective. As you're a writer we have every confidence you'll be able to handle this! Just respond to this email with your preference and how I can get the book to you. Here is the link to the book on Amazon: Book Review Broker reserves the right to refuse any submissions which don't meet our requirements.
Bookings will be added to our schedule and made live as soon as possible. We can't bombard our lists with too many requests!
We'll get back to you shortly with a PayPal invoice if your booking has been accepted. Why are online book reviews so important? A basic look at the importance of online book reviews. How we go about using this targeting data to our advantage. Could I not do all this myself? Repeat Step 3 through 6 until all reviewers for an author have been analyzed and contacted when possible. You can do more too if you wish, but I found that 25 is a week results in about 5 to 10 reviews a week once things get flowing.
Put a flag I use a blue star next to each response where the person is looking to get a copy of the book for review. As standard practice, we always use a blue star next to an email that requires us to send a book.
The blue star is not used for any other purpose. Confirm you have received the mailing address for the individual. If not, send a response email asking to get their mailing address. Highlight the contacts row in yellow. Create a shipping label in USPS or other carrier. The picture to the right is how we pack our books. Include a personalized thank you letter. Also note that I also believe in delivering more then expected, so even though I promised one book to the reviewer I often put in both as a surprise.
Reply to the reviewers email. Copy and paste the email to the box in the right you will want to tweak this email for the bold variables. I really appreciate you checking out the book. I am putting it in the mail to you today.
I suspect it will take a week or so to get to you. I hope you enjoy it, and I am really excited and looking forward to your review. Please drop me a note when you get it I want to make sure it arrives. Once the contact information is fully updated, delete the email from that reviewer from the inbox.
I like to really automate things, so I wrote scripts and conditional settings in my spreadsheet. Change NAME to the name of the recipient and remove the highlighting. I wanted to thank you again for offering to do the Amazon review of the Toilet Paper Entrepreneur. But, either way, do you mind giving me a heads up? I have a call with the team over at Penguin books coming up and I told them a few weeks back that you had offered to review the book.
You are really helping me out, big time, and I really appreciate it. Just in case you need the link, here it is: The colored section will automatically return to the yellow highlighted color.
Once the Amazon review goes live check your review page daily and check for emails from reviewers saying they posted it , send the thank you email to the righ. Your honest, thorough review is exactly what my publisher likes to discuss during our meetings. Thank you again, and I hope the book serves as a valuable resource for you! Wishing you all the best and continued success. I encourage you to print this post out and follow the process step by step.
Then tweak it and make it your own. This is only the tip of the iceberg. I have dozens of other systems I have developed over the years and will be sharing them with you here. In the mean time. Please be sure to put your comments and thoughts below.
Do you like this strategy? Did the process help you? Or do you think this in gaming the system? I want to know your thoughts. I read TPE and wrote the review the same day. We are Finishing up a book we have been working on and we will use this to get some great reviews.
This is a process that works! I believe it provides value to both parties involved, it is a win-win situation, which is really good at a time in human history where it seems looking out for 1 is more rewarded then reprimanded. I feel it is a win-win-win too. Your system is much more data oriented, but yes!
Have been doing something very much like this, as have some of my clients. I have had over 45 reviews looking for more, so this system sounds great. Love the process, Mike. My book goes live in a couple months. Will get on this with the quickness! Yes, it is easy to pass off to an assistant.
Thanks for the info! This sounds like a good system for those with the money to do it. I suppose it could be used on a smaller scale…though fewer reviews would result. Mike, please proofread your sample emails—there are several typos. Perhaps the perfect, proofread email is too perfect. But I agree with you, typos are lazy.
In regards to the cost. One option is to send PDF versions of your book. It is too hard. Good for you for posting this up Mike, you rock. Just shared it all over the place. If you would be so kind, please share your sign up link for the Author Marketing Forum you have created.
It is the coolest, most innovative way for authors to support each other and it is free, of course. Brilliant — I like that you can do this over time — 25 people a week is a doable number to contact. And who knows what sort of relationships you may build. Thanks for the insight! Another great actionable strategy- Thanks Mike. Now I just have to finish writing my book so I can promote it! You organizing skills are amazin. Thank you so much! Jarom — Thank you for that.
I thought that would be a good clarification to make…. Thank you so much for sharing! The only thing I would change is the follow-up e-mail. I think that is unnecessary, but I see authors do it. I guess you could argue that.
Second I ask them to do an honest review. Step 4 and 5 are the problem here. I cannot devote time to clicking through reviewers….. The others I find. If I had a lightweight, small product I would definitely try this. Christine, how about a limited quantity pre-sale of the product at a lower price?
You could ask these people to give you reviews, in exchange for the chance to get their hands on your product before everyone else. For example I have an interest in a company that makes, among other things, utility knives. These can sell for BIG money and cost us a lot to send out. So instead of sending one to each person, we are inviting them to be in a review circle of 10 people. We pay to ship it to each person from the prior, and each person gets the knife for a week to evaluate.
An interesting idea, though no good for me at the moment as I only have an ebook available. So far this has resulted in over unique reviews, so pretty sweet! That is a tremendous number of reviews that you have received.
Hi — Great idea. I am trying to get reviews of my new novel and will use this strategy. Anyone interested in a gift copy, please get in touch.
I am actually going to write another post about that technique specifically. When you gift it to someone even for 0. That supports the credibility. In terms of people talking about trying to automate it further, you could hire someone to do the steps of searching out appropriate reviewers. Sure that costs money, but most promotional tactics do. That is great Anne. My assistant does this for me… in fact I have another 25 going out tomorrow Sunday that she is handling.
So happy you are doing the process too. Mike I love the automation of this strategy. I will definately be setting something like this up for the Travel Journal. It is arduous and time consuming but seems like it would be worthwhile in the long run. I love the way you give to give! Hi Kim — I am so happy you can use this process in your business. It took me a long time to get this process going in my business so, yes it is arduous , but once it was in place I was all set.
Another 25 emails are going out this morning my assistant does it. Best of luck with it Kim. This is a great idea and I am keen to try it. Just one question — a while ago I asked people who had my book to do a review and not everyone had bought it from Amazon some had bought it directly from me. Is this likely to be a problem at all? Nope, it is not a problem. The only thing is the reviewer MUST have an Amazon account and made a purchase of at least one product any product since they set up the account.
Hi Mike, thanks for sharing your experiences, which I find very helpful. Best regards from Vienna, Austria. A big shout out to Vienna!!!! Thanks for reaching out Tom and I hope you can use this strategy to grow your exposure. Wishing you the best!!!! Mike, This is one of many great blogs, but you have gone above and beyond here. Helping people unselfishly is what I like about you the most. I am giving you a giant and awkwardly long hug right back to ya.
That is so very kind!!!! Thanks for sharing your review strategy. BTW, I reviewed your book on my site a few months ago. Thank you sooooooooooooooooo much for the review. Thank you very much. I really, really appreciate you sharing your knowledge. Its helping me already. I usually have an answer when they fire back the question.. Your advice was a great help though! Mike that is such a brilliant article and laid out so clearly it will be easy to replicate.
Thanks for this feedback Janet. Please tell me how it goes with your assistant. Wow, articles like this is how someone gains loyal fans! And I am now one of your fans for sure. The information really helps me see step by step what needs to be done. Thanks Mike, so very appreciated. Sharon — I am so flattered you said that.
I hope it brings you tremendous results. Please know how humbled I am to have you as a fan, it truly means the world to me. I so hope that you like it.
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