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Key Differences Between Primary and Secondary Research

In finer terms, the research in which data is obtained from readily available sources is secondary. As the data available is already analysed and interpreted, the researcher only needs to figure out the data of his choice, i.

In this type of research, the researcher uses information gathered by government agencies, associations, labour unions media sources and so on. The data assembled is primarily published in newsletters, magazines, pamphlets, newspapers, journals, reports, encyclopaedias etc. You can find out the difference between primary and secondary research, in the following points in detail:. Both primary and secondary research have their advantages and disadvantages.

While primary data is need-specific and quality is also up to the mark, but it is expensive and consumes more time. Secondary research, on the other hand, is cheap, and the data collection is easy, but it is also possible that the data may be outdated and does not suit your requirements. So, before choosing any of these two, first examine your requirements, sources, costs, etc. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment.

Key Differences Between Primary and Secondary Research You can find out the difference between primary and secondary research, in the following points in detail: Research conducted to gather first-hand information, for the current problem is called Primary Research.

Secondary Research is one that involves the use of information obtained originally by primary research. Primary Research is based on raw data, whereas secondary research is based on analysed and interpreted information. The primary research, the data is collected by the researcher himself or by the person hired by him. As against this, the secondary research, the data collection is performed by someone else.

The primary research process is very involved which deeply explores the topic. Conversely, the secondary research process is fast and easy, which aims at gaining broad understanding about the subject.

In primary research, as the researcher conducts the research, the data collected is always specific to the needs of the researcher. As opposed to secondary research, wherein the data lacks particularity, i. Primary research is an expensive process; wherein high cost is involved in the exploration of data and facts from various sources. The difference is quite simple, yet there is often confusion around this topic. In a nutshell, primary research is original research conducted by you or someone you hire to collect data specifically for your current objective.

You might conduct a survey, run an interview or a focus group, observe behavior, or do an experiment. You are going to be the person who obtains this raw data directly and it will be collected specifically for your current research need. Conversely, secondary research involves searching for existing data that was originally collected by someone else. You might look in journals, libraries, or go to online sources like the US census.

You will apply what you find to your personal research problem, but the data you are finding was not originally collected by you, nor was it obtained for the purpose you are using it for. I hope that makes sense. If not, read on for some examples and a little more detail. The downside, of course, is that you may not be able to find secondary market research information specific enough or recent enough for your objectives. Sources of Secondary Data Secondary data comes in all sorts of shapes and sizes.

There are plenty of raw data sources like the US Census , Data. Internal company data like customer details, sales figures, employee timecards, etc.

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Primary market research tends to take the raw data such as information collected through focus groups or surveys, and interpret the data for a variety of business purposes. Conversely, secondary market research relies on information previously gathered.

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When conducting primary market research, you can gather two basic types of information: exploratory or specific. Exploratory research is open-ended, helps you define a specific problem, and usually involves detailed, unstructured interviews in which lengthy answers are solicited from a small group of respondents.

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Primary research gives you a lot of specific results. For example, a focus group would be asked specific questions (that you help design) so . Primary market research is a process where the market research company directly gets in touch with the end customer and asks the necessary questions to collect relevant data. Thus, where secondary research is data collected from different references, primary data is the original data gathered and analysed by the market.

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Definition: Primary Research Primary Research refers to the process of collection & thereafter the analysis of primary data. It must here be mentioned that primary data is the data originated by the researcher to address the research problem. Market research generally involves two different types of research: primary and secondary. Primary research is research you conduct yourself (or hire someone to do for you.) It involves going directly to a source —usually customers and prospective customers in your target market — to ask questions and gather information.