Primary data are collected with the objective of identifying some specific factors needed by the researcher. For this purpose, he can use the questionnaires specifying the special factors that he needs to collect. These data should not have been collected by another investigator previously in order to be primary data. Therefore, before collecting the primary data, it is crucial to investigate if there is any other source available with the information interested by the researcher.
If someone is interested in obtaining the primary data, the most popular method is the questionnaires. The reason for this is, the researcher or the investigating entity can build up the questionnaires according to their requirements.
In this method, though it is true that the investigators can obtain direct information from the interested party, they need to consider the total cost of the research as well. Cost of collecting primary data includes a higher value of cost for a considerable amount of questionnaires, resources needed for the field visits, and a higher amount of the time value. Considering the cost and time factor of primary data, it is always advisable first to check if any secondary data that suits the purpose, or flexible to use after doing some modification, are available.
If not, then only one should proceed with the methods of collecting primary data. If the data have been collected by an already available source of information such as Newspapers , Television Commercials or any other institute that has collected data for their purposes, then those will be secondary data to the researcher or investigator.
These data may not have been tailored according to the purpose of the researcher. In fact, the secondary data have not been collected with the objective of fulfilling the interest of the researcher but of the other data owners. Therefore, it is clear that these secondary data for the researcher may be the primary data for the owner of the source of information. It is very interesting to know that primary data can be converted into secondary data by performing statistical operation on the primary data.
In this particular case, primary data, which had been collected by the researcher, have been altered so that he can use the amended data right away for his intended purposes. Secondary data is usually less expensive to collect. Plus, the way it is delivered makes it easy to combine with other information in order to form a fresh hypothesis. As Told by the People Involved Primary data is a first-hand retelling of an event or set of circumstances, as told by the original participants.
There is a variety of ways to collect it. Conducting interviews, doing experiments and conducting surveys are three ways. Some other ways include asking respondents to fill out questionnaires, getting information from focus groups and taking measurements. Any first-hand account of a topic that is shared by the person or people directly involved in it is primary data.
Pictures, audio recordings and video footage are also primary data, as noted by The University of Massachusetts Boston. A speech, diary entry or letter written by a person involved in an event are also examples of primary data. As Told To Secondary data is an analysis or interpretation of primary data as told to someone, with the primary data used as a basis to retell a version of the original story or present original data in a new way, as noted by Ithaca College Library.
This type of data explores, discusses and presents a fresh evaluation of original work or information provided by the original researcher or participants in an event.
Secondary data is typically available to the general public via low-cost delivery modes such as magazines, newspapers and websites. Because it typically remains available to examine for an extended time period, it can become outdated. Examples of Primary and Secondary Data A police report from an accident is a primary source, while a newspaper article about the accident is a secondary source of information. A journal review of a scientist's research, prepared by the scientist who performed the research, is a primary source, while a magazine article explaining the scientist's paper is a secondary source.
Legal documents about an event are primary sources, while a book about the event is a secondary source. A company surveying customers about preferences and service issues is a source of primary data, while an article detailing and adding fresh insight to the survey results is a source of secondary data. Combining Primary and Secondary Data Tertiary data is a compilation of primary and secondary data.
Primary data and secondary data About the “What researchers mean by ” series This research term explanation first appeared in a regular column called “What researchers mean by ” that ran in the Institute for Work & Health’s newsletter At Work for over 10 years ().
A: Primary data is original research that is obtained through first-hand investigation, while secondary data is research that is widely available and obtained from another party. Primary data includes information collected from interviews, experiments, surveys, questionnaires, focus groups and measurements.
Primary research is designed to meet your unique and specific needs. This fundamental research is conducted by you (if you're on a tight budget), or by a research firm that you hire for the project—usually a firm that comes recommended by a colleague. Primary vs Secondary Data There is a difference between Primary and Secondary data, which are being used for varied research purposes. These mainly differ based on the objective of the data collection. If the data collected, are original and collected for the first time by a researcher or investigator then those are the primary data. On the other hand, if the data are collected by using.
Video: What Is Primary Data in Marketing Research? - Definition, Sources & Collection - Definition, Sources & Collection If you ever received a call to participate in a survey, you were part of. Data collection plays a very crucial role in the statistical analysis. In research, there are different methods used to gather information, all of which fall into two categories, i.e. primary data, and secondary data.