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What’s the difference between qualitative and quantitative research?

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❶Thanks for the distinct comparison between qualitative and quantitative Research, very very helpful.

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Quantitative Research
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Qualitative Research

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What’s the difference between qualitative and quantitative research? Susan E. DeFranzo September 16, Many times those that undertake a research project often find they are not aware of the differences between Qualitative Research and Quantitative Research methods.

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Quantitative Methods Methods include focus groups, in-depth interviews, and reviews of documents for types of themes Surveys, structured interviews & observations, and reviews of records or documents for numeric information.

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Qualitative research is inductive and does not require a hypothesis in order to start the research process. Let's take a closer look at this important difference, and dig a bit deeper into three key terms that help define quantitative and qualitative research. Quantitative research is “explaining phenomena by collecting numerical data that are analysed using mathematically based methods (in particular statistics). Qualitative research seeks to answer questions about why and how people behave in the way that they do.

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Qualitative Research is ideal for earlier phases of research projects while for the latter part of the research project, Quantitative Research is highly recommended. Quantitative Research provides the researcher a clearer picture of what to expect in his research compared to Qualitative Research. A good example of a qualitative research method would be unstructured interviews which generate qualitative data through the use of open questions. This allows the respondent to talk in some depth, choosing their own words.