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Consumer behaviour

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❶Personal Factors Personal factors are characteristics that are specific to a person and may not relate to other people within the same group.

What is Consumer Behavior in Marketing?

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It tends to lead to cravings… and hunger. This generally causes people to give up on their diet and gain the weight back. For this reason, most conventional weight loss methods have a terrible success rate. Very few people succeed in the long run.

What Is Consumer Behavior?

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Today, consumer behaviour (or CB as it is affectionately known) is regarded as an important sub-discipline within marketing and is included as a unit of study in .

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Consumer behavior involves services and ideas as well as tangible products. The impact of consumer behavior on society is also of relevance. For example, aggressive marketing of high fat foods, or aggressive marketing of easy credit, may have serious repercussions for .

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Customer Behavior online seminar broadcasts from the best minds in marketing Be sure to check out our Upcoming Online Seminars. Tune in LIVE or watch the recordings at any time. Consumer behavior is a hotbed of psychological research as it ties together issues of communication (advertising and marketing), identity (you are what you buy), social status, decision-making, and mental and physical health. Corporations use findings about consumer behavior to .

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To define consumer behavior: it is the study of consumers and the processes they use to choose, use (consume), and dispose of products and services. A more in depth definition will also include how that process impacts the world. Understanding consumer behavior is a vital aspect of marketing. Consumer behavior is the study of how people make decisions about what they buy, want, need, or act in regards to a product, service.