The case of comparison websites. The case of low and high involvement product categories. Social media networks e. As social media networks become more popular, a marketing dissertation in this area will be timely and in line with current marketing research trends. The relationship between total installs, daily active users, and application valuation. The cases of Facebook, Instagram and Twitter. An investigation into online customer reviews. Implications for marketing managers. The power of the media in changing consumer attitudes has a significant impact on how firms are expected to behave, as well as how they should integrate ethics into their marketing campaigns.
As a consequence, marketing ethics is concerned with a range of issues from ethical business practices, to Corporate Social Responsibility CSR programmes and cause-related marketing.
Below are suggestions for dissertation topics in the area of marketing ethics and CSR:. A comparison between the sales of battery and free range chickens. The case of Shell and Nestle. Serving stakeholders and the common good. An investigation into the role of marketing competence and market environment. All forms of copying, distribution or reproduction are strictly prohibited and will be prosecuted to the Full Extent of Law. We are no longer trading.
Consumer Psychology and Marketing Dissertation Topics Marketing is fundamentally underpinned by consumer behaviour, which can largely be explained by examining consumer psychology.
Some suggestions to base your marketing dissertation within the area of marketing and consumer psychology are as below: Online Marketing Dissertation Topics When marketing moves online the traditional rules are either broken or extended. Some suggestions to base your dissertation on online marketing are as below: Below are suggestions for dissertation topics in the area of mobile marketing: The 4Ps Price, Product, Promotion, Place of marketing mix The 4Ps concept represents the cornerstone of marketing is widely used by marketing managers when trying to influence consumer decision-making processes.
I will expand more on context just in a minute. Look to the research that the academic staff in your university are currently doing.
It is very likely that you will get a supervisor from the pool of professors already working at your department. You may find that your potential supervisor will be more excited about certain fields and topics, and he or she is very likely an expert on a certain field.
So why not take advantage of that latent expertise and try to find common points of interest between your research interest and theirs. Match your research with your future career goals. You will spend a couple of months working on a project that will require you to read a lot about a certain topic and to collect primary data in relation to it.
The ultimate goal for many, is to go out there and land that dreamed job. If this is your case, why not think strategically about your dissertation and focus on a topic that may get you where you want after you graduate.
You may find yourself working with potential future employers while collecting your primary data, or you could be doing research in the industry that you would like to then move in.
I have had the experience of supervising students that did this with very positive outcomes at the end of their dissertation.
So why not giving it a try too. When you are at the stage of selecting an outstanding topic for your paper, it is critical to pay attention to several factors. First, decide whether you have an access to the data needed for conducting your research. Attend library and credible Internet sources to check if there is enough information and statistics on the subject you wish to discuss. Second, evaluate your own proficiency in a particular field.
It is not enough to gather information when you have no idea about the subject of your observation and interpretation. Third, assume the relevance of your topic. Then, move to the planning stage which involves such important issues as, for instance, choosing the format and structure of your project.
The core courses of any business-related educational programs are marketing, accounting, and business law. There are not many interesting accounting dissertation topics to choose from. Your title has to correspond to your topic, but these two elements do not necessarily have to be the same.
The one thing you should understand to succeed with your dissertation writing is the significance of the first stage which is selecting a topic that might be attractive, up-to-date, and interesting to read. Psychology dissertation topics may also be relevant for business students as this discipline helps to understand and interpret human behaviors.
A List of Great Sample Dissertation Topics in Marketing. Your dissertation project should contribute to your area of study. Do not try to move heaven and earth, since you time and resources are rather limited.
Marketing Dissertation Topics. A dissertation should have something to add to the existing literature in a given field, while building on the current debates and issues within the topic area. Dissertations should be focused on a narrow topic rather than broad, aiming to add to the literature in a manageable way bearing in mind time and resource constraints.
Direct Marketing Dissertation Topics Direct marketing is a tool that allows businesses and non-profit organizations to directly communicate with customers. It doesn’t involve bill board placements but relies on advertisement on the internet, television or radio. Sep 08, · A dissertation that combines marketing, economics and politics; this is a cutting edge proposal that could also benefit from the collection of primary data via interviews with consumers, shopkeepers and marketing professionals alike.
7 Great Marketing Dissertation Topic Ideas You Probably Didn't Think Of. Marketing is a fascinating field with so many topics to choose from. If you’re having trouble selecting a good one, have a look at this list of seven great marketing dissertation topic ideas to help you make up your mind. With these, you can come up with a lot of MBA marketing dissertation topics. In writing an MBA thesis in marketing, you should come up with some topics to show your adviser. Sometimes, there is a prompt given by thesis or dissertation advisers but to be sure, you should come up with your own MBA thesis topics in marketing.5/5.