Companies are employing their maximum might to promote their brands and occupy a long lasting image in the minds of the consumers. In India, television is the most popular and effective means of the mass communication. There are over three million television commercials being aired every year.
However, 80 percent of them are forgotten by the people in a day or two. So, it is imperative for the marketers to ensure that their ad campaign stands out amongst the crowd Suhalka, n.
Since advertising is a highly critical tool for luring customers to make purchases, Indian firms are investing millions of rupees on celebrity advertising Khatri, Celebrity endorsements are also an easy option for Indian marketers because of the disparities of the Indian consumer base in terms of religion, ethinicity, value system and most importantly economic variations.
Therefore, advertisers in India emphasis a lot on brand recall and customer persuasion for differentiating their ad campaigns from those of the counterparts. It is here that celebrity endorsement provides a tremendous boost Surana, Indians love their celebrities and blindly follow their suit. This has proved to be a boon for the marketers and celebrity endorsement is just getting better by the day. It has now become an indispensible part of the marketing communication strategy.
It is a win —win situation for both the celebrities and the brands. However, the consumers are ones who are least benefitted as they end up paying more for the products and services. Email will not be shared. Send me mails about your articles.
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the effects of celebrity endorsements on social media on the fans of the celebrity endorsers and to identify some of the factors that are critical to a successful celebrity endorsement campaign on social media.
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Celebrity endorsements Abstract. The use of celebrity endorsements is becoming increasing popular amongst organisations to aid in advertising their brand in order to gain a competitive advantage. The use of celebrity endorsements are a means of creating awareness of the brand advertised. Related Post of Celebrity endorsement dissertation case study pdf poems on homework pros and cons article a scoping review of the literature dementia professional.
Related Post of Celebrity endorsement dissertation food ads research paper diabetes unit sri lanka write abstract for research paper best technical writing assignment nature mergers and acquisitions dissertation investopedia video literature review section of a research paper disadvantages essay report about trip to kuala lumpur university of michigan dissertations . generally responsive to celebrity endorsements, it is unclear what impact a celebrity endorsement would have on many specific types of products. Therefore, in order to enrich the body of knowledge available to communicators, there is a need to conduct research on the impact of celebrity endorsements on specific types of products.