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Differences Between Quantitative & Qualitative Research

Qualitative Research

❶However, if in your study you wish to explain further why this particular event happened, or why this particular phenomenon is the case, then you should make use of Qualitative Research. References Social Research Methods:

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Quantitative Research

If you choose to use surveys or polls, then you are employing the quantitative method. A survey consists of creating a number of questions for people to answer. However, a qualitative method uses a variety of ways to collect data. Therefore, you may interview experts, review documents, case studies, personal observations or conduct a focus group.

Math verses text is another distinction between the qualitative and quantitative research methods. Quantitative research is steeped in numbers. For instance, the surveys and polls require fixed number response options such as one through However, qualitative research method is based in text with very limited numbers—if any.

This means that qualitative research seeks to explain through words, not statistics, the outcome of the hypothesis. For example, when writing your qualitative research report, you might explain the viewpoints of people in your focus group that experienced heart disease in some quotes, but mainly through an interpretation of data. This article was written by a professional writer, copy edited and fact checked through a multi-point auditing system, in efforts to ensure our readers only receive the best information.

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Search Community Search Community. When to Use Quantitative Methods This module describes when to choose quantitative methodology in research and explores the difference between qualitative and quantitative research.

Compare and contrast quantitative and qualitative research methods. Describe when quantitative research methods should be used to examine a research problem. Provide examples of the appropriate use of quantitative research methodology. Researchers should begin by asking themselves the following questions: What type of question am I asking? What type of data will I need to collect to answer the question?

What type of results will I report? Planning, conducting, and evaluating quantitative. Qualitative, quantitative, and mixed methods approaches. A model comparison approach. Basics of social research. Qualitative and quantitative approaches. The lancet , , Experimental design and data analysis for biologists. Real world research Vol. Quantitative research methods for professionals in education and other fields. Page Options Share Email Link. Share Facebook Twitter LinkedIn. Pinning this post will make it stay at the top of its channel and widgets.

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Qualitative Methods Quantitative Methods Methods include focus groups, in-depth interviews, and reviews of documents for types of themes.

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Learn about the distinction between quantitative and qualitative methods of research, and some advantages and disadvantages of each.

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Some studies make use of both Quantitative and Qualitative Research, letting the two complement each other. If your study aims to find out, for example, what the dominant human behavior is towards a particular object or event and at the same time aims to examine why this is the case, it is then ideal to make use of both methods. Research Methods; Qualitative vs. Quantitative ; Qualitative vs. Quantitative Research. By Saul McLeod, updated A good example of a qualitative research method would be unstructured interviews which generate qualitative data through the use of open questions. This allows the respondent to talk in some depth, choosing their own words.

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Learn about the differences between qualitative and quantitative research methods and when to take a deductive or an inductive approach to market research. Quantitative research is often contrasted with qualitative research, In most physical and biological sciences, the use of either quantitative or qualitative methods is uncontroversial, and each is used when appropriate. In the social sciences, particularly in sociology.